To expand your music reach, a strategic release plan is crucial. In a saturated streaming landscape, effective promotion becomes paramount. Start with a digital distribution plan to ensure your tracks are on streaming platforms. Then, focus on these concise strategies:
Pre-launch Promotion:
- Treat your release like an event.
- Create a release checklist for key tasks.
- Post regularly on social media with varied content.
- Reach out to press and radio stations two weeks prior.
- Promote your single before the release date to boost streaming stats.
Playlist Placement:
- Submit your single to Spotify’s editorial team.
- Don’t overlook third-party playlists; engage with curators.
- Explore ‘Discovered On’ sections of similar artists for playlist opportunities.
- Use platforms like Groover to connect with playlist curators and receive feedback.
Media Outreach:
- Contact traditional music press for coverage.
- Target outlets relevant to your music genre.
- Aim for well-known publications or influential niche blogs.
- Good press enhances visibility and credibility with both fans and industry professionals.
Engage on Social Media:
- Stay active on platforms like Instagram and TikTok.
- Share engaging content to improve algorithm visibility.
- Use ads on Instagram and Facebook, but prioritize organic content.
- Explore TikTok for potential viral growth by posting regularly.
Build a Team:
- Seek potential collaborators, managers, labels, or bookers.
- Industry professionals may be attracted by your exposure and music quality.
- Use the internet to connect with potential collaborators.
Radio Airplay:
- Create a radio edit of your song for submission.
- Provide Spotify or YouTube links along with required format files.
- Target online radio stations before approaching larger FM stations.
Incorporate these strategies into your music release plan for a well-rounded and effective promotional campaign.
